INDIO — About all boxer champion Timothy Bradley knew about Twitter was that British rival Amir Khan was talking trash about him from across the pond.
A reserved person, Bradley never saw the purpose of social networking. But once Bradley signed his multi-million dollar deal with Top Rank Promotions, he realized how vital it is for him to go viral.
“I realize in order to get to where I want to go and be who I want to be, I have to be willing to do more things like that, to get out there and gain fans by doing what a lot of people are doing now,” Bradley said.
Bradley returns to the ring Saturday when he defends his WBO light welterweight title against Joel Casamayor on the undercard of the Manny Pacquiao-Juan Manuel Marquez super fight.
With a strong showing, Bradley could grow his fan base, which is crucial in the fight game. Bradley is undefeated at 27-0, has won three world titles and has been ranked one of the 10 best boxers for nearly two years.
Yet, it’s marquee value that’s most important for fighters.